See What’s Driving Your Revenue. Scale What Works.
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Every platform reports in its own silo and takes credit for the same customer. The complete picture — the one tied to actual revenue — lives nowhere.
One real customer. Every touchpoint that influenced them, in order — from the first CTV impression to the booked job and the revenue it produced.
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The same journey inside Mackdata — every touchpoint, the credit each earned, and the revenue it produced.
Last-click hands 100% of the credit to whoever the customer touched last. Mackdata scores the real contribution of every touchpoint across the whole journey.
We tie the journey to your CRM and POS — calls, leads, booked jobs, completed jobs, and the dollars that actually landed. Not clicks. Not conversions. Revenue.
Representative pipeline. Mackdata attributes each stage back to the touchpoints that produced it.
Because the journey is connected end to end, every trend on the dashboard rolls up to real revenue. Watch pacing against last year, spot where growth is coming from, and know which markets deserve more budget.
Real customer journeys, attribution, ROAS and revenue — mapped down to the market and the job.
Every completed job maps back to a place. See revenue by zip and market so you can double down on the areas that are working and stop spending where they aren’t.
Mackdata is platform-agnostic — it connects the tools you already use, and keeps working even if you switch. CallRail, Salesforce, STORIS, Call Tracking Metrics, SuccessWare, CallSource, ServiceTitan, Pipedrive, PropStream, Zillow, Dialpad, Viant, and more.
Because Mackdata has already connected the journey and tied it to revenue, Mack can answer anything about it — in plain English. Ask which campaigns influenced booked jobs, where your highest-value customers came from, or which markets deserve more budget.
Ask the way you’d ask a colleague. Get a real answer in seconds.
Each industry gets custom-tailored integrations mapped to your unique KPIs, platforms, and outcomes.
Built for HVAC, plumbing, electrical, and all other home service businesses focused on lead generation. Qualify leads, validate call volume, and measure cost per booked job. Connect your dispatch board to your marketing spend with Zip 2 Zone analysis that shows revenue by zip code.
More qualified leads. More booked jobs. Close the loop between ad spend and actual outcomes — not impressions, not clicks, actual jobs.
Learn moreUsed by real estate investors and companies to measure opportunities, pipelines, and marketing returns. Identify motivated sellers based on life events, behavior signals, and market conditions. Track every deal from first contact to closed contract with enhanced attribution modeling.
More motivated sellers. More deals closed. Language that converts sellers into contracts.
Learn moreDesigned for physical retailers to track attributed walk-ins, offline purchases, website traffic, and e-commerce sales. Align your media scheduling with daypart and seasonality patterns. Understand your customers with geographic, demographic, and behavioral data.
Track every visit. Track every sale. From parking-lot ping to POS ring.
Learn moreGet a walkthrough of the platform on your own data. See every touchpoint that influenced a booked job, how each one scored, and exactly what drove revenue.
Powered by integrity. Backed by intelligence.
AI marketing intelligence combines traditional data analytics with artificial intelligence and machine learning to automate insights, predict trends, and deliver recommendations through natural language interfaces. Instead of building reports manually, you simply ask questions and receive answers.
Revenue intelligence helps businesses understand what activities, channels, campaigns, and customer actions are actually driving revenue. It connects marketing, sales, and transaction data so teams can make smarter decisions about budget, attribution, and growth.
Mack uses advanced natural language processing to understand your questions in plain English. Ask about ROAS, lead volume, revenue by region, or campaign performance — Mack interprets your intent, queries your connected data sources, and returns clear, actionable answers in seconds.
Mackdata connects to CRM platforms like Salesforce and Pipedrive, POS systems like STORIS, call tracking tools like CallRail and CallSource, field service software like ServiceTitan and SuccessWare, plus marketing platforms, website analytics, and more. Our platform-agnostic architecture means your data stays connected even when you switch tools.
Mackdata connects ad spend, attribution, customer activity, and revenue outcomes so teams can see which investments are producing real returns. That makes it easier to reallocate budget, improve performance, and scale the channels that are driving profitable growth.